Privacy Policy

We want our brand ‘The BeeKeepers Honey’ to be a safe and trusted place to shop. We do this via the products we make and our commitment to your privacy. It’s important to us that you trust The BeeKeepers Honey and the things we do with your personal information.

This policy is and honest about how we collect, use, disclose and protect your personal information. We bring diverse people together in our The BeeKeepers Honey community, and we take our responsibility to protect your personal information very seriously. We collect and use your personal information to deliver our vision of making life healthier for Kiwis through online experiences you’ll love. We’re committed to following three principles in relation to your information: 

  • We will respect your privacy - our brand is built on trust and integrity.
  • We’re committed to being transparent and honest, so you know what we do with your personal information (including if something goes wrong).
  • We only use personal information to add value to your life.


If you have any questions about your privacy or this policy, please contact us. You can also learn more about your privacy rights by talking to the Office of the Privacy Commissioner.




1.1 This policy covers our “Products”, meaning Products or products by:

  • The BeeKeepers Honey.
  • Affiliated Products, meaning any product or service (other than the above) provided by an entity that The BeeKeepers Honey ultimately partly or fully owns, unless a particular The BeeKeepers Honey Affiliated Service has its own privacy policy.

    1.2 We are committed to your privacy and will comply with applicable privacy laws.
    Including the Privacy Act 1993, any applicable Privacy Codes and other laws when dealing with your information. We will also comply with the European Union’s General Data Protection Regulation to the extent that this applies to information we collect if a person living in the European union signs up to our Newsletter or shops on our website.



    We collect information so that we can provide you with products, and so that we can build new products that make life better for Kiwis through online shopping experiences they love. We may collect the following personal information:

    2.1 Information you give us, such as:

    • Account information When you sign up to purchase a product(s), we may require your name, username, password, email address, date of birth, demographic information or other personal information.
    • Profile information Purchasing we may require you to complete a profile, which may include personal information such as your postal and delivery addresses, phone number, (and gender).
    • Payment information We collect your financial information (like your bank account or credit card information) when you make payments to us or third parties using our Products (see below for how we use and hold this).
    • Communications and phone calls When you communicate with us or other Users in relation to a product, we may collect information about your communication and any other information you provide. This includes when you call us, in which case we may retain your call for internal training and quality assurance purposes.
    • Other information You may otherwise provide us information directly (by email or in other formats), such as when you provide feedback, fill in a form, conduct a search, respond to surveys or other research activities, post to message boards, and participate in promotions.


    2.2 Information we automatically collect, such as:

    • Usage information We collect information about your interactions with our Products, such as the pages or other content you view on our website.
    • Location information When you use certain features of our Products, we may collect different types of information about your general location (e.g. your physical or postal address or your device’s IP address).
    • Analytics We automatically collect analytics information when you use our Products, even if you have not created an account or logged in. We may use third party providers to help us with this. Information collected includes, among other things: details about how you’ve used our Products (including links to third party applications), your IP address, access times, hardware and software information, device information, device event information (e.g. crashes, browser type), and the pages, applications or Products you’ve viewed or engaged with before or after using our Products.
    • Via cookies and similar technologies We use cookies technologies to collect and store information about you when you use our website (e.g. through Google Analytic) Cookies may be “session” cookies (which temporarily store information and expire when you close your browser) or “persistent” cookies (e.g. when you select “remember me” when logging in). You may disable the usage of cookies through your browser settings and may opt out of certain advertising as described in clause 3.4 below. website also uses social media features (e.g. the Facebook Like button) which may collect your IP address and the pages you visit, and which are generally governed by the terms of the social media business providing the features.


    2.3 Information from third parties or external sources, such as:

    • Analytics information We may collect analytics information from third parties (e.g. we may use Google Analytics, Google Analytics Demographics and Interest, Google AdWords) Analytics information is generally anonymised, but may include the device you’re using, the applications you use, your operating system, your IP address, and your geo-demographic information.



    We use your personal information to provide you with Products and to maintain your trust in The BeeKeepers Honey and the people who use it. We also use your personal information with information from others so that we can analyse patterns across our data and improve our Products. For example, we can look across our Products to see online shopping habits to make sure we invest in product improvements that deliver health benefits. We may use your personal information in the following ways:


    3.1 To contact you about your account or use.
    We may contact you by phone, or email, in relation to your account or use. With our emails you can unsubscribe from emailed newsletters and advertising materials.


    3.2 To help provide our Products, for example:

    • To manage our Products We may provide, operate, protect, improve, optimise and otherwise manage our Products, including by using analytics, accounting and customer relationship management tools.
    • To conduct research We may conduct internal research in relation to Users’ demographics, interests, and behaviour to better understand and serve our community.
    • For training purposes We may use your personal information to help train and improve our staff who help provide or support the Products (e.g. customer support staff may have access to calls for training purposes). 


    3.3 For trust, safety and assurance, for example to:

  • Prevent harm to us or others We may use your information to detect and prevent fraud, spam, abuse, security incidents, and other harmful activity (e.g. if we believe you have used another person’s payment card or payment details without their permission or knowledge, we may disclose your personal information relating to the transaction to that person or their bank).
  • Ensure we comply with our obligations We will use information to ensure we comply with the law, including disclosures authorised under the Privacy Act 1993.
  • Conduct investigations We may use your information to conduct investigations relating to our Products and make risk assessments.
  • Allow our business to be audited We may use your information to allow for auditing of our Products and businesses.

    3.4 For advertising and marketing, for example to:

  • Send you promotional messages, marketing or advertising We may send you and other Users promotional messages, marketing, advertising, and other information.
  • Send you customised advertising (you have opted in) We may send or show you promotional messages, marketing, advertising, and other information that may be of interest to you based on your communication preferences (including information about campaigns and Products of us or our business partners).
  • Run promotions We may use your information to administer referral programmes, rewards, surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners.
  • Measure and improve our advertising We may use your information to measure the effectiveness of our advertising and make improvements.

    3.5 For other things, with your express consent:

    • We may disclose your information at your direction, or otherwise as you agree with us.

     Please note that we:

    • Do not have access to your passwords.
    • Only use your credit card details for purposes related to your transactions and for fraud prevention or law enforcement purposes.



    We may need to disclose your personal information to others to provide you with our Products, to improve our Products or uphold the law or our terms.


    4.1 To our service providers, to provide and manage our Products.
    In order to provide and manage our Products, we may need to disclose some of your personal information to our third party service providers. These providers have limited access to your personal information to perform tasks on our behalf, and are contractually obliged to use your personal information consistently with this Privacy Policy. These disclosures will be consistent with the Service-specific terms and the rest of this privacy policy.


    4.2 To authorities or other entities to uphold the law or our terms, for example:
    For legal compliance or law enforcement purposes. We may disclose your personal information to courts, law enforcement or government agencies, or third parties, to the extent we believe that disclosure is appropriate or permitted by the Privacy Act.


    4.3 To others where necessary to reorganise or sell our business.
    If we undertake or are involved in any merger, acquisition, reorganisation, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer or share some or all of our assets. In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.


    4.4 To other third parties, where your identity is anonymised.
    We may share non-personally identifiable information (e.g., aggregated information about our Users that we combine together so that it no longer identifies or references an individual User), for industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.


    4.5 Also, some interactions with our sites and Products may be subject to additional third party terms. For example:

    • External links Our Products may contain links to third party websites or Products. We don’t own or control those websites or Products or endorse them in any way and, if you interact with them, you may be providing information directly to the third party concerned. The third parties will have their own rules about the collection, use, and disclosure of your personal information. We encourage you to review their privacy policies accordingly.
    • Information indexed by search engines Information you share publicly on our Products may be indexed through third party search engines. We do not control the practices of third party search engines, and they may use caches containing your outdated information.



    We work hard to ensure we keep your personal information safe and to avoid any harm to you or your personal information. We would notify you and the Office of the Privacy Commissioner if a potentially harmful data breach of your personal information did occur. We delete personal information after it is no longer reasonably necessary for us to use it. In particular:


    5.1 We use industry Recognised security practices and measures.

  • We are committed to keeping your personal information as safe and secure as possible and follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.
  • We continuously implement and update our administrative, technical, and physical security measures to help protect your personal information against unauthorised access, loss, destruction, or alteration. However, despite all of our measures we can’t 100% guarantee the security of the transmission or storage of your personal information.

    5.2 We store your information in New Zealand subject to standards that will comply with our privacy obligations.
    You authorise us to transfer, store, and process your personal information in New Zealand.


    5.3 We retain your information if reasonably required, unless we are legally required to hold it longer.

    • We will keep your personal information for as long as is reasonably required for us to use it in accordance with this policy, unless we are required by law to hold it longer.
    • We may retain recordings of your phone calls for a period of up to two years (and sometimes longer, where necessary for business purposes, to help prevent fraud or facilitate legal processes).
    • Other personal information that is deleted by you may persist for a limited time in our backup systems.


    5.4 Credit card Information is held subject to stringent payments industry standards.

    Credit and debit card information is sensitive, and we protect it to stringent security standards, which at a minimum comply with the Payment Card Industry Data Security Standards (“PCI standards”). We use several procedures and different technologies to help protect your credit and debit card information from unauthorised access, use and disclosure. Our compliance with PCI is audited every year.

    For some Products we may allow you to save your card information for subsequent use (and, to make life easier for you, we may use your saved card information for other Products we offer where you’re able to make card payments).



    We know your circumstances, details and preferences will change. So, we’ve built several tools for you to manage your personal information. You can:

    6.1 Update your account information
    In most cases, you may review and update the account information we hold about you (such as your email address, password and phone numbers) by logging into the relevant Service and updating the information in your account. If this isn’t available and you want to update your information, please get in touch with us.


    6.2 Ask us to update, provide or delete your information
    If you wish to access or correct any of your personal information, you can contact us directly. We will respond to your request promptly, and always within 5 working days. If you want us to delete any personal information you have submitted to us, please contact us on 021 0255 9528.



    We may make updates from time to time by a The BeeKeepers Honey site announcement or other notice.

    Occasionally urgent changes will be required we will announce the changes accordingly, as we update this policy from time to time, we encourage you to periodically review this page for the latest information on our privacy practices.



    9.1 “User”
    User means anyone using our Products, including any The BeeKeepers Honey member.

    9.2 “personal information”
    Personal information means information about an identifiable individual, as defined by the Privacy Act 1993.

    9.3 “Products”
    Products means our Products, as defined in clause 1.1.

    9.4 “The BeeKeepers Honey Affiliated Products”
    The BeeKeepers Honey Affiliated Products means any product or service (other than those described in clause 1.1 as being provided by The BeeKeepers Honey that is provided by an entity that The BeekKeepers Honey ultimately partly or fully owns, unless a particular The BeeKeepers Honey Affiliated Service has its own privacy policy.

    9.5 “we”, “us” or “our”
    We, us, or our means: (a) Functional Whole Foods NZ Limited, The BeeKeepers Honey , and (b) any entity that The BeeKeepers Honey ultimately partly or fully owns that provides a The BeeKeepers Honey Affiliated Service to which this privacy policy applies.

    9.6 “you” or “your”
    You or your, in relation to any personal information, means any individual who is identifiable from the personal information. For any questions or if you need to contact us, all details are as follows:

    The BeeKeepers Honey
    763 Poyntzs Road
    Eyrewell Forest 7476
    New Zealand

    Phone: 021 0255 9528

    This privacy policy was last updated on 1st February 2022.